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Yogaso was founded in Maryland in 2011 by Alem Beshir; her vision for Yogaso was inspired by her multicultural background and her three children.
Her extensive background in sales and marketing, her love for fashion, and her multicultural background enabled Mrs. Beshir to identify a gap in the children’s fashion market in America. Using her experience in management, marketing, advertising and her knack for creativity, she launched a unique store and clothing line that caters to a discerning clientele.
The clothing line Aleme was inspired by her children, the word “Aleme” means “My world” in Amharic, a primary language of Ethiopia. Her children are her world! “Aleme” is not only a clothing brand; it’s also the reflection of love, culture, and Style.
YOGASO boutique is derived from her 3 children’s name: Yohannes, Gabriella, and Sofia.
YOGASO Boutique is Bethesda’s Premier destination for the finest children’s clothing, toys & accessories from around the world. We procure extensive collections of designers, brands and styles from everyday casual outfits to special occasion outfits, or trend setting cool wear. We are dedicated to providing top-end global kids fashion helping our youngest citizens explore their world in comfort and style.
Yogaso takes the lead in bringing parents ONLY the highest quality; unique kids brands along with an elite customer service.