Yogaso was founded in Maryland in 2011 by Alem Beshir; her vision for Yogaso was inspired by her multicultural background and her three children. Mrs. Beshir was born in Mexico to an Ethiopian Father and a Mexican Mother. Her family moved to Ethiopia when she was a child, where she lived for most of her childhood and young adult life, then moved back to Mexico until her graduation from high school, and In 1991 she moved to the US (Los Angeles) where she attended UCLA.
Her extensive background in sales and marketing, her love for fashion, and her multicultural background enabled Mrs. Beshir to identify a gap in the children’s fashion market in America. Using her experience in management, marketing, advertising and her knack for creativity, she launched a unique store and clothing line that caters to a discerning clientele.
The clothing line Aleme was inspired by her children, the word “Aleme” means “My world” in Amharic, a primary language of Ethiopia. Her children are her world!
“Aleme” is not only a clothing brand; it’s also the reflection of love, culture, and Style.
YOGASO boutique is derived from her 3 children’s name: Yohannes, Gabriella, and Sofia.
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